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Case Study
Home » Cases » Entertainment Publicity »  Media Buying / Advertisement Placement: Case Study
Media Buying / Advertisement Placement: Case Study

The Vagina Monologues, created by Eve Ensler and produced by YYP, was publicized by the Couture Agency. Couture engaged in dynamic publicity, media placement, viral marketing, logistics support and talent services resulting in "sold-out" performances.

Objective: To publicize a star-studded nonprofit theatrical production without a budget for advertisement within one month

Program Elements:

Publicity: Development of promotional and pitch strategy, press releases, media advisories. Engaged a rigorous public relations campaign to interest local and national media

Event Production: Managed logistics, credentials, entertainment and branded venue.

Marketing: Sponsorship activation, distributed sponsor materials, delivered branded items for gifting


  1. Garnered 15 online and print placements
  2. Procured national exposure to more than 1 million listeners on a nationally syndicated radio show during prime time
  3. Boasted a sold-out performances