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Case Study |
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Brasil Case Study
Brasil Case Study
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Background: Brazil is in east-central South America and occupies nearly 50% of the South American continent with a population of over 170 million.
Around 58% of Brazil is covered with forests, which include the largest rainforest in the world, located in the Amazon River basin.
The country has eight river systems, which carry approximately 20% of the world's fresh water. |
Objective: To introduce Brazil culture, tourism and travel to an international audience of business professionals, investors and educators by hosting indigenous events in the United States. |
Program Elements: Development of promotional strategy, procurement of premiums, lifestyle marketing and events completely indigenous to the country of Brazil with authentic cuisine, entertainment and branded venue.
Distributed eco-friendly branded gift bags chock full of Brazil branded merchandise and premiums.
Provided collateral, flags and information to attendees and the newsmedia |
Results:
- Printed and Designed posters, leaflets and marketing collateral
- Interacted with over 300 consumers during invitation only special events
- Distributed premiums and literature to potential investors, educators, partners and sponsors
- Increased traffic to organizers websites
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