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Case Study
Home » Cases » Small Business » Fidelity Investments Sampling Campaign
Fidelity Investments Sampling Campaign
Fidelity Investments Sampling

To educate business professionals on the 401(k) Rollover services available to consumers in the Atlanta metropolitan area.

Program Elements:

Marketing: Development of promotional strategy, procurement of premiums, promotional models and guerilla samplers needed to distribute Fidelity branded merchandise and premiums.

Event Management: Distributed Fidelity Investments branded merchandise and premiums to more than 250,000 consumers.

  1. Interacted with over 250,000 consumers during a 3-day sampling blitz
  2. Distributed over 150,000 premium items to potential consumers 
  3. Increased traffic to by 45%.