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Home » Leadership » Jefferson Miguel Stanley
Jefferson Miguel Stanley
Sr. Manager Integrated Marketing

Jefferson is a graduate of the Tuskegee University. He is the recruitment specialist for new hires and integrated marketing manager. His expertise includes: Digital and Integrated Marketing and Fundraising. He brings a wealth of experience from the Entertainment, Corporate and  Small Business sectors.

Recently employed at Turner Broadcasting, Jefferson was responsible for the execution of various DVD campaigns that drove revenues for Cartoon Network and served as Executive Producer for Adult Swim Sales and marketing estimating $23 million.

• Oversaw the implementation and ongoing maintenance of all interactive content associated with the DVD releases.

• Oversaw Home Video development from conception to retail by directing creative design, deciding on content, special features, menus, working with creators and vendors.

• Supported various teams in the department in executing cross promotional packages that deliver multi platform solution for hardlines and softlines

• Developed creative briefs and kickoff forms to initiate various internal processes and develop tracking forms to monitor status of projects.

• Responsible for researching products, campaigns and marketplace intelligence and bringing the knowledge into the brainstorming phase.

• Supervised various creative groups and departments across the network and company to fulfill all details relating to DVD promotion/marketing tactics, including providing all necessary communication and documentation.

• Worked with outside vendors, such as third party fulfillment agency, to manage details and timelines.

• Oversaw International DVD process to grow our business in the international market.

• Managed asset distribution for global launches of select DVD titles by coordinating with international counterparts in Europe, Asia Pacific and Latin America